Project+Outline

MGD415 Final Project GOPST

Part1 Marketing Oriented __**Goal**__ - preferable IT product or service
- some reasons and explanations about the specific **wording** and how it suits company purposes. note: we may need company's mission statement. - research why this objective - easy for readers to understand why Marketing strategies = 4P's + the target market segment Note: consideration and breadth in creating some strategies.
 * Part 2 Several measurable and quantifiable Objectives**
 * -** explanation using web-sourced material to justify the wording
 * Part 3 Plans - business plan = marketing strategies + the time related details**
 * Part 4 A sequence of strategies**


 * Part 5 specific tactics - the more specific, the better**

It's better to include lecture content in the project.

PS:

**5% - pre-Report ** submit a 2 or 3 page description of progress to date, who is in the group doing what, and convince me you are embarking on something that is "useful and interesting"

 You will make a presentation to the class in the final two classes of the course - each group will be allocated about 10-15 minutes - for the past several years this Presentation in class has been very very good - in order to obtain a high mark, your group should be prepared to be better than most of the class - here are some specific presentation tips **[|www.witiger.com/tips.htm] **
 * 15% - in class group Presentation ** March 22 or March 29

 Judged on how you can coordinate various bits of information Quantity is not as important as your organizational ability //Always think about how the information all fits together// - more than just collecting a lot of things to write about. The key thing is to convince the reader that you truly understand the concept of a Strategy and the ability to fit it into the context of a Plan that leads to Objectives. If you asked me "how long is the report", I'd say 10 pages is too short for what you need space to discuss, and 30 pages is way too long because in the "real world" few people read beyond 20 pages. You need to appreciate the consequences of a Competitive Environment and the challenges of getting your message across succinctly, yet completely without gaps. It is expected that this project will have all the formatting, appearances, quality and structure of a typical 4th year UofT final project for an undergrad course.
 * 20% - Written Report **