Pre-Report

submit a 2 or 3 page description of progress to date, who is in the group doing what, and convince me you are embarking on something that is "useful and interesting"
 * 5% - Pre-Report **

Our project is based on the new tablet computer called the ‘Adam’ created by the company Notion Inc. As it has yet to be released in North America (it has been selling since January 11, 2011 can be ordered online http://hothardware.com/News/Notion-Ink-Sees-FCC-Clearance-Should-Ship-This-Week/), our group is creating the GOPST plan for a successful launch. We believe that the Adam is a superior tablet, both in technology and design, compared to what is currently on the market. Our overall goal is to get the Adam tablet to be amongst one of the leading brands in tablet technology in North America. The rough marketing mix that we have developed is as follows: Product: The Adam tablet, a new product unlike any tablet currently on the market. According to the website, the tablet design is mathematically created based on the geometric theory of the golden ratio. The design makes it esthetically appealing. The technological specifications include an NVIDIA Tegra 250 chip, expandable memory storage via micro-SD card slot and 10.1” scratch resistant ‘Pixel Qi’ display. Price: It is important for the consumer to receive the highest quality materials without charging a premium. The Adam is comparable in price to most tablets being released with the ability to expand its storage capacity via micro-SD card support. The price is more than reasonable for all the features one receives with the Adam and yet it isn’t so inexpensive that it will make consumers wary regarding the quality of the product. Most importantly it directly undercuts the current tablet market leader, the iPad.

Price examples:* __4 useful customized offers, segmenting users and targeting them__ // Place: // Our goal is to successfully begin distributing the Adam in North America. Since currently the iPad is dominant on the tablet scene, with HP and Blackberry shortly releasing their versions, it is crucial for the Adam to be launched within the next several months. The competition will be very high due to established names in the game such as Apple and RIM, which will make creating awareness regarding the Adam’s features important. In order to increase awareness a large scale launch will be required and accessibility is paramount. Whereas Apple limits the distribution of their products, Adam needs to strive to do the opposite. All major electronics retailers such as Best Buy and Future Shop as well as smaller distributors need to stock the product. It is our opinions that Notion Inc should remove itself from the distribution channel altogether. They are a small company and as such it will be difficult for them to manage inventory and logistics for shipping to individual consumers. They should continue to focus on R&D and allow larger channels to control their distribution. By creating a structured supply chain they will be able to minimize warehousing, which will help them cut costs. // Promotion // : Given the competitive environment of the tablet market and that Notion Inc is a fairly unknown company, they need to make a name for themselves and create buzz. One of the simplest ways to do so is to directly attack their toughest competition, which at this point is the iPad. Similar to the marketing, which Apple does vs. PC’s, the Adam will have to pit itself against the iPad to create consumer awareness and potential media interest. The focal point of the advertising will be to cater to the ‘smart consumer’. This is the individual who is not interested in the shiniest packaging or what the current trend is, but the individual who knows what they want and is interested in owning the best technology and most efficient design available. There are several different advertising campaigns we will be exploring, including different types of viral marketing such as guerilla marketing by targeting Apple stores, buzz marketing through posters and bus ads, and celebrity endorsements. Our group members are currently working together to create different ideas for the advertising campaigns. We will be coming up with a rolled up GOPST as a unit and then subdividing the parts amongst us for the written report, which will then be compiled, reviewed and edited as a group. At this point we have already created the GOPST outline and have begun creating several of our advertisements for the Adam.
 * LCD and WiFi: $375.33†
 * LCD, WiFi, and 3G: $425.33†
 * [|Pixel Qi] and Wifi: $499.45†
 * Pixel Qi, Wifi, and 3G: $549.99†

=SWOT Analysis= **"Cooler" & unique features in the Adam Tablet** Hardware: Software: __**Weaknesses:**__ __**Opportunities:**__
 * __Strengts__:**
 * swivel camera (one can rotate the camera 180 degress, i.e. one can type and record a lecture with the camera at 90 degrees);
 * it has a backside track pad (i.e. when clicking small links, it is a novel feature, but is very intuitive and useful for a tablet the size of the Adam);
 * Pixel Qi display (the screen dispplay adjusts the ambient light,is almost 10 times more efficient in its energy use); this is the higher cost alternative to LCD screen which are also available at a lower price for the Adam Tablet;
 * their proprietary panels (pannel and full view available) are very unique in a couple of ways. For one, they're nearly as energy efficient as your average E Ink display, like those found in the Kindle, but unlike typical e-paper, the Pixel Qi display is capable of displaying color and full-motion videos;
 * multitouch.
 * multitasking; tabbed browsing,3 pannel view;
 * the Adam comes with modified applications right out of the box including; Quick Office Suite, Calendar, Weather, Music player, Sound Recorder, Calculator etc.No access to Android Market trough the Adam yet, Adam can access Android Market trough Android 3.0 (aka Honeycomb);
 * access to Kobo ebooks Marketplace.
 * Weight
 * Geography
 * Software bugs and glitches

"Worldwide, intent to purchase remains strong: 69 percent of consumers who are already familiar with tablets and e-readers are planning to purchase one of these devices in the next three years, down only slightly from 73 percent in the March 2010 survey. In the U.S., 50 percent of consumers familiar with these devices plan to buy a tablet or an e-reader in the next year, up 3 percentage points since March" ([].)
 * General trend for acquiring tablet devices**

Appealing to a community of Android lovers, showing this is not only yet another Android device. The Adam Tablet is a higly innovative piece of technology competing with giant players in the market. i.e.150, 000 apps available in Android Market, Google`s closed source (Even though the software is open-source, device manufacturers can not use Google's Android trademark unless Google certifies that the device complies with their Compatibility Definition Document (CDD). Devices must also meet this definition to be eligible to license Google's closed-source applications, including Android Market . (http://en.wikipedia.org/wiki/Android_%28operating_system%29#Android_Inc._acquired_by_Google)
 * Android Lovers**

__**Threats:**__ The market for tablet computers is becoming very saturated.Threats come from both, proprietary OS devices as well as open source Android devices. Companies like Apple have in essence opened up the tablet computing market and are leading the market with their iPad.Other tech companies of similar capacity to that of Apple, such as RIM announced their enter in the market with their PlayBook coming in April 2011. Android based devices in the tablet computers market are: Motorola Xoom; LG Galaxy Tab; Nook eReader; Staples will start selling the Motorola Xoom and RIM`s Playbook in April 2011.
 * Competition**

=**Adam vs.iPad2**=